Ride Your Bike Today, Get Cash for Gas Tomorrow

A startup is proposing a new way to incentivize alternative transportation choices by giving people the option each day to choose between cars, bikes and transit.
November 4, 2011, 10am PDT | Tim Halbur
Share Tweet LinkedIn Email Comments

Munich's Lunar Europe design agency is behind the Mo System, which would be like tying together e-bike sharing, car sharing and an online rewards system with one price:

Mo's Vimeo page explains: "mo subscribers can rent bikes, cargobikes, ebikes and cars or use public transportation with just one card. With mo it pays to be eco-friendly: choose an eco-friendly transport or use your own bike to collect momiles. The more momiles the lower your bill. For instance if you mostly ride bikes, renting a car gets cheaper. Cycle and save money."

Full Story:
Published on Friday, November 4, 2011 in Fast Company
Share Tweet LinkedIn Email