Rewarding Bikes and Peds for Leaving Their Cars at Home

How is the City of London incentivizing bike and ped commuters for helping improve the air? There's an App for that.
October 17, 2011, 7am PDT | Tim Halbur
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London is working with a company called Recyclebank that devised their own App to rewards recyclers with points they can use just like an airline or credit card loyalty system.

Ariel Schwarz reports:

"The mobile phone app allows London-based users to log the distance of their journeys and receive points depending on the length. At the end of each journey, Recyclebank will reveal the number of points earned as well as health and environmental benefits (number of trees saved, miles saved by staying off the road, carbon emissions). The app can also show users nearby locations where they can redeem their points."

Full Story:
Published on Monday, October 17, 2011 in Fast Company
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