Snøhetta architect Craig Dykers muses, "There's that film noir quality that some people have about Times Square and the grittiness of the street is a part of it," he said. "It's not taking its cues from pretty little things in Europe or something. It's kind of like the heart of New York City. It's a heavy, muscular thing."
"Snøhetta rightly chose not to compete with the chaos of the Square, and instead seem to have employed subtle elements throughout to let it shine-and flicker and pulse and glow-in all its glory."