Local Produce, National Food Systems

MacArthur genius Majora Carter is driving a new national brand for locally-sourced produce. Could the local food movement become mainstream, and survive going corporate?

Carter, interviewed in Solutions Magazine, led an effort to create the 11-mile South Bronx Greenway, and has an impressive list of credentials. Her new goal is to create new jobs in local food production by creating a national brand identity and consistency for local food.

Carter explains why she's throwing her weight behind this idea:

"American consumers generally don't have the time or inclination to study up on every aspect of the products they purchase. By establishing a nationally recognized brand platform that immediately signifies local economic prosperity and high quality, we can drive more investment into local food systems. That means building more indoor, year-round hydroponic growing space, which in turn reduces blight, draws people back into declining urban areas, and inspires hope for those who have very little now."

Full Story: Stopping Poverty through Sustainability in the South Bronx: An Interview with Majora Carter
Tags: 

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Book cover of the Guide to Graduate Planning Programs 2012

Thinking about Grad School?

You need the essential resource for prospective planning students
Starting at $24.95
poster

A Short History of America

From comic book artist Robert Crumb, poster shows how the built environment has changed throughout the decades.
$14.95