Local Produce, National Food Systems

MacArthur genius Majora Carter is driving a new national brand for locally-sourced produce. Could the local food movement become mainstream, and survive going corporate?

Carter, interviewed in Solutions Magazine, led an effort to create the 11-mile South Bronx Greenway, and has an impressive list of credentials. Her new goal is to create new jobs in local food production by creating a national brand identity and consistency for local food.

Carter explains why she's throwing her weight behind this idea:

"American consumers generally don't have the time or inclination to study up on every aspect of the products they purchase. By establishing a nationally recognized brand platform that immediately signifies local economic prosperity and high quality, we can drive more investment into local food systems. That means building more indoor, year-round hydroponic growing space, which in turn reduces blight, draws people back into declining urban areas, and inspires hope for those who have very little now."

Full Story: Stopping Poverty through Sustainability in the South Bronx: An Interview with Majora Carter
Tags: 

Comments

Book cover of the Guide to Graduate Planning Programs 4th Edition

Thinking about Grad School?

New! 4th Edition of the Planetizen Guide to Graduate Urban Planning Programs just released.
Starting at $24.95

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $209
DVD Cover of The Story of Sprawl

The Story of Sprawl

See how America changed shape in this collection of historic films that visually document how sprawl evolved.
$29.99 for 2-DVD SET
City Plate table setting

New Arrival! City Plates

City downtown cores printed on gorgeous decorative collectible porcelain plates.
$50.00