How to Get People to Ride Transit

With car companies spending billions to promote their products, transit advocates have a lot to compete with. A new report from EMBARQ looks at how transit can rebrand and be sexy.
May 31, 2011, 8am PDT | Tim Halbur
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The report looks at how branding and marketing techniques can be employed by government agencies to increase ridership:

"To create a successful brand, then, a public transport system should start by defining its core values. Most public transport systems strive for a brand that clearly presents their services as modern, efficient, rapid, reliable, convenient, comfortable and safe. In many cases, extensive market research about current and potential passengers will reveal any other values that need to be incorporated in a successful brand."

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Published on Monday, May 30, 2011 in World Resources Institute
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