How to Get People to Ride Transit

Posted by: Tim Halbur

31 May 2011 - 8:00am

With car companies spending billions to promote their products, transit advocates have a lot to compete with. A new report from EMBARQ looks at how transit can rebrand and be sexy.

The report looks at how branding and marketing techniques can be employed by government agencies to increase ridership:

"To create a successful brand, then, a public transport system should start by defining its core values. Most public transport systems strive for a brand that clearly presents their services as modern, efficient, rapid, reliable, convenient, comfortable and safe. In many cases, extensive market research about current and potential passengers will reveal any other values that need to be incorporated in a successful brand."

Full Story: From Here to There: A Creative Guide to Making Public Transport the Way to Go

Source: World Resources Institute, May 30, 2011