With corporations like Jack in the Box getting in on the act, it may be that the underground feel of the food truck scene could lose its hipster edge. Meanwhile, competition among trucks is fast and furious:
NPR's Mandalit del Barco interviews Matt Chernus, co-owner of food truck Grill 'em All:
"It's getting to the point where you've got to wonder if this city can really hold this many trucks. Once you start seeing a copycat of every truck, you're going to see a downward spiral."