Competition Rising Among Food Trucks

Is the food truck craze "over"? The instant urbanism of the street food phenomenon is still highly popular, despite the media coverage saying the trend is facing a bubble.

1 minute read

May 31, 2011, 6:00 AM PDT

By Tim Halbur


With corporations like Jack in the Box getting in on the act, it may be that the underground feel of the food truck scene could lose its hipster edge. Meanwhile, competition among trucks is fast and furious:

NPR's Mandalit del Barco interviews Matt Chernus, co-owner of food truck Grill 'em All:

"It's getting to the point where you've got to wonder if this city can really hold this many trucks. Once you start seeing a copycat of every truck, you're going to see a downward spiral."

Monday, May 30, 2011 in NPR

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