New York drivers exceeding the 30 mile-per-hour speed limit will be shown the words "Slow Down" and the image of the skeleton.
"The signs have been placed along stretches of Bruckner Boulevard in the Bronx and Richmond Avenue in Staten Island – roads that, respectively, were shown by a DOT study to have 96 percent and 66 percent of motorists speeding.
'We're playing with people's lives,' Bloomberg said of speeding vehicles. He then cited global statistics on traffic fatalities: 'About 148 people die in road traffic deaths every single hour. I think it's 1.3 million people a year. This is going to be the fifth largest killer in the world in another few years.'"