City Attempts to Find "The Right Price for Parking"

This week the city of San Francisco will launch its SFpark Program in an attempt to appropriately price street parking and reduce traffic due to people cruising for available parking spaces.
April 21, 2011, 12pm PDT | Victor Negrete
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MBA: The Right Price for Parking from Streetfilms on Vimeo.

From post by Elizabeth Press on StreetFilms.org:

"In some city neighborhoods, cruising makes up as much as 40 percent of all traffic. All this unnecessary traffic slows down buses, endangers cyclists and pedestrians, delays other motorists, and produces harmful emissions. The key to eliminating it is to get the price of parking right."

UCLA Professor Donald Shoup makes an appearance in this video and answers the question, "What is the right price for curbside parking?"

Full Story:
Published on Tuesday, April 19, 2011 in StreetFilms.org
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