The fourth editorial in a series of articles examining the economics of bicycling points to the affordability of implementing new bike corrals, bike parking spaces, and how such simple solutions can overcome barriers to bicycling while boosting businesses' bottom line.
"Good bike parking is an essential feature of the bikeable urban landscape, and an important investment for cities. When people arriving at work or school or a store by bicycle are treated with the same priority and respect as people arriving by car, that will translate directly to the bottom line, for businesses and for city budgets."