Rethinking Retail Strategies in an Urbanizing U.S.

Writing for <em>Retail Traffic Magazine</em>, David Lynn claims that a renewed urbanization movement in the United States will drive retailers and investors to change their strategies to fit a more urban market.
April 6, 2011, 2pm PDT | Victor Negrete
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Lynn writes, "changing demographics and shifting land use patterns will significantly influence development of retail investment strategies going forward."

The "changing demographics" Lynn refers to specifically addresses the Baby-Boomer population - of which 25% will be senior citizens within the next decade. According to Lynn, "many Baby-Boomers exhibit empty nest syndrome when their Generation Y children leave home. In real estate, this typically is thought to entail leaving behind their large suburban home for smaller, more manageable living quarters in vibrant, entertainment-driven environments."

This demographic swing, along with rising transportation costs and a general preference for mixed-use communities, is driving the renewed urbanization of the USA, according to Lynn.

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Published on Wednesday, April 6, 2011 in Retail Traffic
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