The mall is located in Dongguan, between two emerging megacities. But growth has not reached the midpoint soon enough for the mall.
"While China recently announced 45 new airports due to booming travel growth, several of their development projects have been enormous duds. The New South China Mall is twice the size of Minnesota's Mall of America, but hovers at around a 1% occupancy. The rows of empty shops are piped with serene elevator music, and guards police the empty halls with echoing footsteps."