"Buy Local" Campaigns Making a Difference

A national survey of independent businesses found that those in communities with an active "buy local" campaign experienced significantly stronger revenue growth in 2010 compared to those located in areas without one.

From the press release:

"The survey, which was conducted by the Institute for Local Self-Reliance over an 8-day period in January, gathered data from 2,768 independent businesses. It found that those in places with an active "buy local" campaign run by an Independent Business Alliance or Local First group reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere.

Business owners active in these community initiatives also reported a wide range of benefits, including greater customer loyalty and more awareness of the needs of independent businesses among city officials.

Similar surveys over the last three years have produced similar results."

Full Story: Survey Finds "Buy Local" Message Benefiting Independent Businesses

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
Wood necklace with city map

City Necklaces

These sweet pendants are engraved on a cedar charm with a mini map of selected cities. The perfect gift for friends and family or yourself!
$28.00
T-shirt with map of Chicago

Show your city pride

Men's Ultrasoft CityFabric© tees. Six cities available.
$23.00