Why People Love Their Communities

Appreciation of diversity, social offerings, and aesthetics trump jobs, economy, and safety according to a new survey by Gallup/Knight.

Gallup/Knight interviewed nearly 43,000 people in 26 communities to identify the drivers of community attachment. These drivers are consistent across the range of communities studied. Furthermore, high levels of attachment correlate with high GDP growth.

This promotional video introduces the project:

Knight Soul of the Community 2010 - National from Knight Foundation on Vimeo.

Thanks to Wm Benjamin Cromie, AICP

Full Story: Soul of the Community

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