Are Eco-friendly Buildings The Future?

"In the past, developers have shied away from constructing green buildings because of the cost associated with them. But, Rocky Mountain Institute's William Browning, founder of Green Development Services and senior consultant says that's "the big lie." "There's a big misconception that developing a green building will cost more," he said. "If you think about the project as a conventional building and the green strategies as band-aids attached to the building then you will increase the costs of construction and marginally increase performance. If on the other hand you think of it as an integrated strategy it can lead to some pretty phenomenal results."