City Branding Can't Be Lipstick on a Pig

PlaceMaker Scott Doyon says that for cities -- maybe more than any other organization -- branding is about who you really are, and what what you really do, not a meaningless slogan or logo.

"And that's the rub with city branding," Says Doyon. "Because meaningful action is all about genuine leadership and good governance which, all too often, are in woefully short supply."

"Heed this warning: If your city branding efforts don't begin with top down commitment to both your foundational principles and your aspirational goals, you are wasting your time. It doesn't matter how many chamber of commerce meetings you attend, how many resident focus groups you hold, or how many Addy award winning agencies you interview."

"If your community has not done the hard work of building consensus, defining goals and demonstrating commitment through meaningful actions, it just doesn't matter."

Thanks to Hazel Borys

Full Story: Branded! Municipal Identity and the Selling of Cities

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 9 different cities.
$22.00

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.
$36.00