Why "Top 10 Cities" Lists Are Impossible to Resist

Publishers and marketing folks admit that the barrage of lists titled "Top 10 Places To...." is inspired purely by the public's inability to resist clicking them.

Amy Hoak writes that the quality of such lists is entirely variable, but one thing is for certain- people love a Top 10 Cities story:

"'It's a marketer's dream to generate these lists," said Marian Salzman, president of Euro RSCG Worldwide PR, North America. As soon as you assemble the ranking, you've created a piece of news, she said, and in these times 'there's a proliferation of new media outlets so there is a crying need for more content.'"

Hoak points to lists of the most haunted cities, the manliest cities, the most "sex-happy cities", etc., etc.

Full Story: Top 10 Places To (Fill In The Blank)

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
Woman wearing city map tote bag

City Shoulder Totes - New Cities Added!

Durable CityFabric© shoulder tote bags available from 9 different cities.
$22.00
Book cover of Contemporary Debates in Urban Planning

Contemporary Debates in Urban Planning

Featuring thought-provoking commentary and insights from some of the leading thinkers and practitioners in the field.
$18.95