Friday Funny: Goats on the Roof™

Al Johnson's Swedish Restaurant in Wisconsin features a traditional sod roof, complete with grazing goats. The Johnson family lawyers have trademarked the animal/roof combination, and sue anyone who does the same.
September 24, 2010, 2pm PDT | Tim Halbur
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Al Johnson opened the restaurant in 1949, but didn't put the sod roof in until 1973. A friend gave him a goat as a gag gift, and Al put him up on the roof. The goats are now a significant tourist draw for the restaurant.

"Any business that sells food and uses goats to lure customers may be violating the trademark, says Lori Meddings, the restaurant's lawyer. "The standard is, is there a likelihood of confusion?" she says."

"Al Johnson's is on constant lookout for other cloven-hooved intellectual-property violations. Mr. Johnson says the restaurant's Milwaukee law firm has sent letters to other alleged offenders, such as a gift shop in Wisconsin with a fake goat on its roof. It removed the ersatz ungulate."

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Published on Friday, September 17, 2010 in The Wall St. Journal
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