Ithaca, New York tops the list for top college towns under 250,000, and San Francisco is tops for major metropolitan areas.
Kerry Lynch, a senior fellow at the Institute, is quoted by USA Today about the importance of location in college choice:
"Most students and their parents think about location in a vague way. They have a general impression of locales, but they don't have much solid information, and it's hard to compare one to another. And that's what we're trying to do - so they can get a picture of that," Lynch says.