Marketing Suburban Life To Gay Community

Marge Paul is Berwyn's 3rd Ward alderman and the city's first openly gay elected official. But she's not the only one behind the push- everyone from the Mayor on down is on board.

Reporter Rex Huppke writes, "The broader, $70,000-a-year campaign — titled "Why Berwyn?" — targets people of all walks of life and features billboards and radio advertisements across the Chicago area. But part of it is directed specifically at the LGBT community."

"From a real estate standpoint, few would argue with the city's approach."