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Cyclists Are Car-Owners, Too

Posted by: Nate Berg
Thanks to: The Overhead Wire
13 August 2010 - 7:00am

A new study suggests that the people who cycle the most are likely to own at least two cars.

"'Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are,' said Michael Oliver, who wrote the report for market researchers Mintel.

His research reveals that bike sales are being driven by 35- to 45-year-old family men. Where this age group might once have treated themselves to a sports car – in an attempt to hang on to their youth – they now invest in a luxury bike instead."

Bike retailers are also noticing the trend.

Full Story: Cyclists v drivers? They're often the same people
Source: The Guardian, August 10, 2010
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“
Cars, I've come to believe, operate in two economies -- the cash economy, where you pay for them in dollars, and the gift economy, where you pay for them in favors -- basically, rides exchanged.
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