The New Urban Employment Landscape

Richard Florida believes "a new way of working and a new kind of workplace have evolved. Increasingly, places are supplanting plants — corporate headquarters and factories — as the principal social and economic organizing units of our time."

It began with the flexible working structures introduced in California's Silicon Valley, where companies were "recognizing that too much rigidity could stifle creative output."

People used to follow jobs, but now they pick a city whose "thick labor markets and greater economic opportunities," will support a variety of lifestyles and vocations. "We are now at the cusp of a far-reaching movement - with the magnetic pull of urban centers strengthening our economy and leading to a more seamless blending of work and life."

Full Story: Urban Lands of Opportunity

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