As World Cup Ends, Olympic Dreams Spark in South Africa
South Africa may consider a bid for the 2020 Summer Olympics.
"'This World Cup has helped change the image of South Africa, achieved an image makeover of the country, almost a rebranding of the country. And also a demonstration of the capacity of the country,' [Danny Jordaan, chief executive of the 2010 organising committee] said.
The infrastructure investment required to deliver Africa's first World Cup was the subject of intense argument, but organisers consistently claimed that changing perceptions of potential investors and tourists would be a key benefit."