As World Cup Ends, Olympic Dreams Spark in South Africa

Officials in South Africa say the country's successful hosting of the 2010 World Cup positions it to be a viable host for the Olympics.
July 12, 2010, 10am PDT | Nate Berg
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South Africa may consider a bid for the 2020 Summer Olympics.

"'This World Cup has helped change the image of South Africa, achieved an image makeover of the country, almost a rebranding of the country. And also a demonstration of the capacity of the country,' [Danny Jordaan, chief executive of the 2010 organising committee] said.

The infrastructure investment required to deliver Africa's first World Cup was the subject of intense argument, but organisers consistently claimed that changing perceptions of potential investors and tourists would be a key benefit."

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Published on Sunday, July 11, 2010 in Guardian
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