A Broader Audience for Bicycles

Fast Company reports on a branding company that is working to get biking out of the "hipster ghetto" and into the mainstream.

People for Bikes is a new campaign to encourage bike-friendly policies, and the group has a whole media blitz behind it, including a web site, posters, TV spots, products, and Lance Armstrong's endorsement.

Fast Company writes, "The campaign is clever because it lifts riding from the fringes of greasy-haired Mission Street cool kids and sets it down in mainstream America, where, if bike advocates are going to have more sway, it has to be."

Lots of branding pictures over at Fast Company.

Full Story: Finally, Bike Branding Moves Beyond Hipster Ghetto

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!

Essential Readings in Urban Planning

Planning on taking the AICP* Exam? Register for Planetizen's AICP * Exam Preparation Course to save $50.
$369 includes free shipping!
DVD Cover of The Story of Sprawl

The Story of Sprawl

See how America changed shape in this collection of historic films that visually document how sprawl evolved.
$29.99 for 2-DVD SET