A Broader Audience for Bicycles

Fast Company reports on a branding company that is working to get biking out of the "hipster ghetto" and into the mainstream.
July 9, 2010, 11am PDT | Tim Halbur
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People for Bikes is a new campaign to encourage bike-friendly policies, and the group has a whole media blitz behind it, including a web site, posters, TV spots, products, and Lance Armstrong's endorsement.

Fast Company writes, "The campaign is clever because it lifts riding from the fringes of greasy-haired Mission Street cool kids and sets it down in mainstream America, where, if bike advocates are going to have more sway, it has to be."

Lots of branding pictures over at Fast Company.

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Published on Thursday, July 8, 2010 in Fast Company
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