A Broader Audience for Bicycles

Fast Company reports on a branding company that is working to get biking out of the "hipster ghetto" and into the mainstream.

People for Bikes is a new campaign to encourage bike-friendly policies, and the group has a whole media blitz behind it, including a web site, posters, TV spots, products, and Lance Armstrong's endorsement.

Fast Company writes, "The campaign is clever because it lifts riding from the fringes of greasy-haired Mission Street cool kids and sets it down in mainstream America, where, if bike advocates are going to have more sway, it has to be."

Lots of branding pictures over at Fast Company.

Full Story: Finally, Bike Branding Moves Beyond Hipster Ghetto

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25
T-shirt with map of Chicago

Show your city pride

Men's Ultrasoft CityFabric© tees. Six cities available.
$23.00

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from six cities with red or blue trim.
$55.00