As "data, technology and the built environment will soon be fully intertwined," there is an opportunity to open up the planning process to a public beyond what Peach terms the "NIMBY," (not in my back yard) crowd. It is clear that the general public has a sincere interest in "online interactions with the built environment," and Peach encourages planners to engage with this wave of interest. There is currently a wealth of information uploaded through websites like flickr and fixmystreet.com highlighting connections between people and place which could be utilized by planners when approving developments.
