From Idyllic Nature to the Hip, Urban Landscape
Lutz and Lutz Fernandez note that the automakers recognize that the myth of off-road adventure has been replaced with the reality of urban life:
"The auto industry seems to be taking the longer view--advertising not for the recession but beyond. Our push in the past quarter century from town to suburb to exurb helped both automaker and consumer justify the need for outsized vehicles. But the automakers see the future--and the future is in the closer-in suburb, the walkable town, and yes, the transit-oriented city."