From Idyllic Nature to the Hip, Urban Landscape

Ads for automobiles have depicted their vehicles swooping through dramatic natural landscapes, but as Catherine Lutz and Anne Lutz Fernandez note, car ads have moved into the city.

Lutz and Lutz Fernandez note that the automakers recognize that the myth of off-road adventure has been replaced with the reality of urban life:

"The auto industry seems to be taking the longer view--advertising not for the recession but beyond. Our push in the past quarter century from town to suburb to exurb helped both automaker and consumer justify the need for outsized vehicles. But the automakers see the future--and the future is in the closer-in suburb, the walkable town, and yes, the transit-oriented city."

Full Story: Upstream to Downtown: Car Ads Head to the City

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