CoolTown Studios quotes an email from Jason Roberts, one of the people behind the event:
"The idea for the event came after our friends opened a small bicycle shop on the corner here. In the summer last year, we held a bicycle block party and invited friends and kids out. The event brought out 300 or so people and was so packed that police arrived and said, "You're going to have to get these people out of the street the street is for cars". We wished we had caught that on film, but instead set out to reshape the block completely to show the potential for reviving the old buildings."