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Microsoft Knows Where You're Going

Posted by: Tim Halbur

12 May 2010 - 9:00am

Microsoft uses GPS data collected from your trips to predict where you're going and give you advice on how to get there more efficiently.

"Predestination" is what they call it.

Ariel Schwartz at Fast Company says, "Microsoft's algorithm takes into account different types of destinations, driving efficiency, trip times, and "an open-world modeling methodology that considers the likelihood of users visiting previously unobserved locations based on trends in the data and on the background properties of locations." That means the algorithm can predict where you're going before you even decide to go there."


Full Story: Microsoft Predestination Can Predict Where You're Going
Source: Fast Company, May 11, 2010
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So, what can planners do to make best use of the ACS without succumbing to its pitfalls? We need to become more sophisticated communicators of the quality of the data we present, not just its apparent meaning.
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