Microsoft Knows Where You're Going

Microsoft uses GPS data collected from your trips to predict where you're going and give you advice on how to get there more efficiently.
May 12, 2010, 9am PDT | Tim Halbur
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"Predestination" is what they call it.

Ariel Schwartz at Fast Company says, "Microsoft's algorithm takes into account different types of destinations, driving efficiency, trip times, and "an open-world modeling methodology that considers the likelihood of users visiting previously unobserved locations based on trends in the data and on the background properties of locations." That means the algorithm can predict where you're going before you even decide to go there."


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Published on Tuesday, May 11, 2010 in Fast Company
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