The Campaign for Subway Etiquette

Graphic designer Jay Shells has created a set of 10 official-looking posters suggesting better etiquette in the New York City subway. Suggestions include not wiping barbecue sauce on pole and not clipping your fingernails on the train.
April 24, 2010, 11am PDT | Nate Berg
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His 10 posts look similar to official posters noting service changes. Apparently, the guerrilla etiquette marketing effort has begun.

"MTA poster parodying graphic designer Jay Shells wasted no time kicking off his much needed ‘Subway Etiquette‘ campaign. As promised, the artivist started installing the appropriately modified posters on Wednesday morning, beginning at the 8th Avenue L station. Despite its highly illegal nature, this is the type of vandalism that even the graffiti-hating public can back. And remember, if you see something, say something."

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Published on Tuesday, April 20, 2010 in Animal New York
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