Mall of America Weathering Recession Surprisingly Well

Foot traffic is up 3.5%, and even sales are up a little at Minnesota's megamall. Retail Traffic Magazine gleans some lessons from the Mall's success.

Mall of America executive vice-president Maureen Bausch credits their continued success (even as malls around the U.S. crash and burn) to a conscious decision not to cut costs and to continue expanding its attractions.

From Retail Traffic: "In 2008, for example, the mall added six new rides to its Nickelodeon theme park, including the SpongeBob Square Pants Rock Bottom Plunge roller coaster and the Avatar Airbender, which features spinning seats on a giant swinging surfboard. The improvements cost somewhere in the neighborhood of $25 million. But Bausch says the price was worth it. She estimates that about 30 percent of the mall's annual visitors come specifically to visit the park, not to shop. But after they go on a couple of rides they might grab a bite to eat at one of the property's restaurants or catch a movie at the on-site movie theater or make an impulse purchase after passing a store window."

Full Story: The Mall of America Takes on the Great Recession

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $16.95 a month
City Plate table setting

New Arrival! City Plates

City downtown cores printed on gorgeous decorative collectible porcelain plates.
$50.00
Book cover of Insider's Guide to Careers in Urban Planning

So you want to be a planner...

Check out our behind the scenes look at 25 careers in the Urban Planning field
Starting at $14.95