Japanese Women Shack Up

31 December 2009 - 11:00am

Sharing apartments as roommates is a foreign concept in Japan- single people have traditionally preferred their own tiny living quarters. A new glut of large, fancy apartments has created a new market for roomies.

Mariko Sanchanta writes about a real-estate company that is making sharing a flat attractive by targeting women in particular.

"Demographic shifts in Japan have created a breed of single women who work late, are often out on the weekends and just want a convenient place to crash. "The average age for marriage in Japan is steadily increasing, and fewer females want to live at home with their parents," says Takanori Nakamura, a senior research and development director at Hakuhodo Inc, a Japanese advertising agency. "Meanwhile, salaries are decreasing and women want to maintain their lifestyles. Rent is the first thing they cut.""

Source: The Wall St. Journal, December 30, 2009
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These interconnections ratify for us the sense that markets are as strong as confidence is present and confidence is as justified as patterns are dependable. These are what might be called our community moorings: anchored, tangible patterns.