Mariko Sanchanta writes about a real-estate company that is making sharing a flat attractive by targeting women in particular.
"Demographic shifts in Japan have created a breed of single women who work late, are often out on the weekends and just want a convenient place to crash. "The average age for marriage in Japan is steadily increasing, and fewer females want to live at home with their parents," says Takanori Nakamura, a senior research and development director at Hakuhodo Inc, a Japanese advertising agency. "Meanwhile, salaries are decreasing and women want to maintain their lifestyles. Rent is the first thing they cut.""