Denver Nudging Locals Towards Electric Cars

"As one of several partner cities on Project Get Ready—a Rocky Mountain Institute initiative that convenes city leaders and plug-in champions nationwide—Denver has assembled working groups to facilitate the move to electrified cars. By targeting concerns and perceived inconveniences related to the electric vehicle, these groups may achieve more than any car commercial, marketing campaign, or glitzy cocktail party could ever hope for.

The City and County of Denver has selected nearly 100 sites around the city at which public charging units could be installed. This will offer the public the first tangible look at how electric cars will operate in the city while assuaging fears over their driving ranges."