Urban Fold

Is Marketing the Key to Transit Success?

Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from The City Fix suggests the push has been an effective tool and that other transit agencies should take note.

"Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn't about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful."

An accompanying video takes a look at some of the marketing efforts Metro has invested in, and the brains behind the push.

Full Story: Transit Agencies Need to Invest in Marketing: A Lesson from Los Angeles

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from five cities with red or blue trim.
$55.00
Book cover of the Guide to Graduate Planning Programs 4th Edition

Thinking about Grad School?

The Planetizen Guide to Graduate Urban Planning Programs is the only comprehensive ranking and listing of graduate urban planning programs available.
Starting at $24.95