Is Marketing the Key to Transit Success?

Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from <em>The City Fix</em> suggests the push has been an effective tool and that other transit agencies should take note.
December 11, 2009, 10am PST | Nate Berg
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"Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn't about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful."

An accompanying video takes a look at some of the marketing efforts Metro has invested in, and the brains behind the push.

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Published on Tuesday, December 8, 2009 in The City Fix
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