Is Marketing the Key to Transit Success?

Los Angeles County's transit agency has increased its marketing efforts in recent years. This piece from The City Fix suggests the push has been an effective tool and that other transit agencies should take note.

"Los Angeles' Metro is doing something that no transit agency in the country has ever done: it's marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn't about increasing the bottom line. It's about reducing traffic, cleaning the air and making people's commutes in this auto-clogged city a bit less stressful."

An accompanying video takes a look at some of the marketing efforts Metro has invested in, and the brains behind the push.

Full Story: Transit Agencies Need to Invest in Marketing: A Lesson from Los Angeles


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