Is Marketing the Key to Transit Success?

"Los Angeles’ Metro is doing something that no transit agency in the country has ever done: it’s marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn’t about increasing the bottom line. It’s about reducing traffic, cleaning the air and making people’s commutes in this auto-clogged city a bit less stressful."

An accompanying video takes a look at some of the marketing efforts Metro has invested in, and the brains behind the push.