Reconsidering the McMansion Business

Builders John Wieland Homes & Neighborhoods, hit hard by the downturn, is meeting consumer price points by creating compact home designs instead of the 4,700 sq. ft. homes that were their bread and butter.
November 15, 2009, 11am PST | Tim Halbur
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Square footage isn't the only victim of cutbacks- high-end furnishings and materials are also being reconsidered.

From The Wall St. Journal:

"As they draw up blueprints for the house of the post-recession future, builders are struggling to distinguish among what home buyers need, what they want and what they can live without -- Jacuzzi by Jacuzzi, butler's pantry by butler's pantry."

Full Story:
Published on Friday, November 13, 2009 in The Wall St. Journal
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