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Brazilian Billboard Ban Under Pressure

Posted by: Nate Berg

10 November 2009 - 9:00am

The ban on billboard advertising in Sao Paulo, Brazil, is showing pressure cracks, as continued opposition to the citywide policy has some lawmakers considering a repeal.

"Today Publicidade, as we call the spirit of billboard advertising in Sao Paulo, is fighting for her life in the political jungle of Brazil. So bruising is the fight over legislation in Brazil that, the other day, President Lula da Silva despairingly remarked that the gap between what he wanted to do and what the politicians let him do was as wide as the Atlantic. He added: 'If Jesus Christ came here and Judas had a vote in any political party at all, Jesus would have to get Judas on the phone to clinch a deal.'"

Full Story: The city that went to war on advertising
Source: The Independent, November 8, 2009
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