By focusing on the creation of a knowledge economy and serving that population with the urban environments they desired, the city was able to revive a declining area.
"Their central idea: Talent is the gold of our time, crucial to build thriving new economic clusters. Talented people (and cutting-edge firms) want lively urban environments. Instead of the isolation of corporate campuses, they're anxious to brush shoulders with other gifted people from companies, universities and the artistic realm.
So 22@Barcelona has been consciously shaped to include attractive green spaces, restaurants and entertainment, bike lanes, and plentiful public transit both within the area and between it and greater Barcelona."