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'Local' is the New 'Green'

Posted by: Tim Halbur

21 October 2009 - 11:00am

Global corporations like Frito Lay and Barnes and Noble are attempting to co-opt the word 'local' into their branding.

"In one way, all of this corporate localwashing is good news for local economy advocates: It represents the best empirical evidence yet that the grassroots movement for locally produced goods and independently owned businesses is having a measurable impact on the choices people make.

Locally grown food has soared in popularity."

"A growing number of independent businesses are trumpeting their local ownership and reporting a surge in customer traffic."

Full Story: Localwashing: How corporate America is co-opting “local”
Source: Utne Reader, October 20, 2009
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One of the reasons the United States became a global economic power was our ability to quickly and efficiently transport goods. We must protect that mobility as if it were an asset as precious as America’s entrepreneurial spirit or its national landmarks.
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