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'Local' is the New 'Green'

Global corporations like Frito Lay and Barnes and Noble are attempting to co-opt the word 'local' into their branding.

"In one way, all of this corporate localwashing is good news for local economy advocates: It represents the best empirical evidence yet that the grassroots movement for locally produced goods and independently owned businesses is having a measurable impact on the choices people make.

Locally grown food has soared in popularity."

"A growing number of independent businesses are trumpeting their local ownership and reporting a surge in customer traffic."

Full Story: Localwashing: How corporate America is co-opting “local”

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