Graphic designer Mike Joyce is interviewed about the campaign he designed.
"...I definitely understand that counterpoint and to those people I have two things to say. One, it is absolutely not meant to be a personal statement against Marc Jacobs. I actually like some of the store's window displays and think he and his team are really talented designers. And two, don't be so literal! It's a play on words to reflect the Village being taken over by franchises and chains of all kinds--not just the six Marc Jacobs stores."