The End of Free Parking in Santa Monica

Santa Monica, CA is making the move to market-based parking in order to reduce congestion, reduce pollution, and make alternatives more appealing.

"Santa Monica arrived at the market-based pricing idea when consultants hired to evaluate the need for additional downtown parking discovered something unexpected: The city actually had plenty. The problem was that visitors and employees were vying for the most convenient spots as hundreds or thousands of other outlying or privately owned spaces sat empty."

Full Story: Santa Monica to experiment with parking psychology

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