Demotorizing with Generation Y

A study conducted by J.D.Power and Associates shows that young people are leading a shift in perception about desire for cars.
October 9, 2009, 1pm PDT | Alek Miller
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"Between January and August, the market research firm analyzed hundreds of thousands of 'conversations' on auto-related sites such as Autoblog, personal blogs and social networks such as Twitter and Facebook."

"'The negative perceptions of the automotive industry that teens and early careerists hold could have implications on future vehicle sales,' said Chance Parker, vice president and general manager of J.D. Power and Associates Web Intelligence Division."

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Published on Thursday, October 8, 2009 in Los Angeles Times
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