Attempt to Make Coal Sexy Fails

The Infrastructurist dissects the poor judgement behind GE's recent ads for supposed clean coal technology that feature scantily clad models posed as coal miners (offending video included).

"These 'model' miners are meant to represent, ahem, the fact that coal is going to save us from global warming. The spot is so incredibly stupid at so many levels that we feel inadequate to the task of unpacking that stupidity. But, like an aspiring actress pretending to mine coal, we will at least attempt to chip away at it."


Full Story: Sexy Coal Miners: Dumbest Ad Ever By An Energy Company?

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Wood necklace with city map

City Necklaces

These sweet pendants are engraved on a cedar charm with a mini map of selected cities. The perfect gift for friends and family or yourself!
$28.00
Book cover of the Guide to Graduate Planning Programs 2012

Thinking about Grad School?

You need the essential resource for prospective planning students
Starting at $24.95