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Attempt to Make Coal Sexy Fails

Posted by: Tim Halbur

30 September 2009 - 12:00pm

The Infrastructurist dissects the poor judgement behind GE's recent ads for supposed clean coal technology that feature scantily clad models posed as coal miners (offending video included).

"These 'model' miners are meant to represent, ahem, the fact that coal is going to save us from global warming. The spot is so incredibly stupid at so many levels that we feel inadequate to the task of unpacking that stupidity. But, like an aspiring actress pretending to mine coal, we will at least attempt to chip away at it."


Full Story: Sexy Coal Miners: Dumbest Ad Ever By An Energy Company?
Source: The Infrastructurist, September 28, 2009
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