Hummer Purchase a "Moral Choice"

Posted by: Tim Halbur

28 September 2009 - 8:00am

A new study interviewed Hummer owners, and found that owners feel that their choice of vehicle perfectly reflects their moral values.

"Researchers Marius Luedicke, Craig Thompson, and Markus Giesler interviewed 20 'U.S.-born and raised' Hummer owners who said their vehicles are rolling representations of their beliefs, the same way that environmentalists might be more likely to choose a Prius or Starbucks-haters might be proud to sit at an independent coffee shop."

Full Story: Conservative Ideals Drive Hummer Ownership

Source: Wired, September 24, 2009