Increasing Bike Ridership Means Pulling in Women

In the U.S., men bike far more than women. Some researchers suggest that understanding and meeting the demands of women is the best way to increase overall ridership.
September 22, 2009, 10am PDT | Nate Berg
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"An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?

In the U.S., men's cycling trips surpass women's by at least 2:1. This ratio stands in marked contrast to cycling in European countries, where urban biking is a way of life and draws about as many women as men-sometimes more. In the Netherlands, where 27 percent of all trips are made by bike, 55 percent of all riders are women. In Germany 12 percent of all trips are on bikes, 49 percent of which are made by women."

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Published on Monday, September 21, 2009 in Scientific American
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