The Cup of Coffee Cycling Incentive

Birdbath Bakery in New York has found popularity, and a niche, by offering a 25% discount to cyclists. As New York's bicycling infrastructure grows, businesses that cater to them may thrive.

""That 25 percent discount pretty much takes away our profit," he says. "It really represents an investment in the mission of the business and forwarding the reputation of the business."

But Wiley Norvell, of cycling advocacy group Transportation Alternatives, says that with the increase in cyclists around the city, the discount could be worth the cost. "If you can build those relationships [with cyclists] now, when there are relatively few people competing for it, it could help business.""

Full Story: As City Grows More Bike-Friendly, Restaurants Consider the Benefits

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
Red necktie with map of Boston

Tie one on to celebrate your city

Choose from over 20 styles of neckties imprinted with detailed city or transit maps.
$44.95

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.
$36.00