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The Cup of Coffee Cycling Incentive

Posted by: Tim Halbur

21 September 2009 - 11:00am

Birdbath Bakery in New York has found popularity, and a niche, by offering a 25% discount to cyclists. As New York's bicycling infrastructure grows, businesses that cater to them may thrive.

""That 25 percent discount pretty much takes away our profit," he says. "It really represents an investment in the mission of the business and forwarding the reputation of the business."

But Wiley Norvell, of cycling advocacy group Transportation Alternatives, says that with the increase in cyclists around the city, the discount could be worth the cost. "If you can build those relationships [with cyclists] now, when there are relatively few people competing for it, it could help business.""

Full Story: As City Grows More Bike-Friendly, Restaurants Consider the Benefits
Source: The Village Voice, September 20, 2009
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Now, more than ever, Americans are clamoring to get out of their cars and have more transportation options than the car-centric approach first envisioned and deployed in the 1950s is providing.
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