Guaranteeing You Won't Get Stranded By Transit

An often cited reason for not using alternative transportation is the unpredictable: what if I need a car for something unexpected? A non-profit is now offering guaranteed rides to those who ride transit, bike, or walk, up to $100 per year.
September 15, 2009, 6am PDT | Michael Rodriguez | @transpoplanner
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Ecology Action, a nonprofit in Santa Cruz, is hoping to encourage more alternative commuters by offering them the comfort that if they need a car for an unexpected reason, they can have one. The "RideSurance" program would cost commuters $24 a year. For that price, commuters get a voucher for $100 of cab rides, bus passes, or rental cars to be used in the event of an emergency.

The program is currently subsidized by a grant from the Monterey Bay Unified Air Pollution Control District. Coordinators hope RideSurance will someday pay for itself, or at least require minimal subsidy.

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Published on Monday, September 14, 2009 in San Jose Mercury News
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