Urban Fold

Wayfinding in the City

A review of The Wayfinding Handbook: Information Design for Public Places by David Gibson finds it rich with great ideas for designing new systems, but lacking in ideas for fixing old ones.

"Gibson uses the organizing structure of cities as a metaphor for dividing and understanding information in signage. The four urban strategies, here applied to wayfinding, are districts, streets, connectors and landmarks. These strategies are used to inform the appropriate locations and types of signage, and to organize the information within them. Content design is also discussed in terms of branding, placemaking, typography, layout, colour, symbols, maps and media. Numerous examples are provided at every phase."

Full Story: The Wayfinding Handbook: Information Design for Public Places

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