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The Secret To Reactivating Retail: Fountains?

Posted by: Tim Halbur

10 July 2009 - 8:00am

Fountains are highly effective at attracting shoppers, say retail operators REIT Macerich. Their annual survey of 7,000 shoppers says that shoppers connect fountains with a positive shopping experience.

"There is a very distinct line to increased sales," says Ken Gillett, senior vice president for property management. "Our findings show that the customers who have a positive experience spend $25 more per visit. … Today, given the economic climate, creating the right atmosphere is more important."

Full Story: Retail Owners Look to Fountains to Provide Intangible Gains
Source: Retail Traffic Magazine, July 7, 2009
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