"Alex Tee and Evan Gant's LightLane device was recently just a concept but is soon to enter reality as a much-needed visual declaration of personal biking space. The two Altitude, Inc. designers know that any amount of panicked shouting or bell-ringing are no match against prevention when it comes to bicycle safety. With a dire shortage of dedicated lanes, LightLane provides urban cyclists with a solution that adapts to them and any route they make take."