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BART Looking at Vendors to Boost Revenues

Posted by: Nate Berg

27 June 2009 - 9:00am

The San Francisco Bay Area's BART regional transit system is considering a plan to expand the amount of retailers and vendors it allows within its stations as a way to boost revenue.

Officials are hopeful that allowing new vendors will supplement the sagging budget. However, the amount of revenue generated by its current fleet of vendors is reportedly fairly small.

"Allowing businesses to set up shop in "multiple" stations is one way BART can gain revenue without burdening riders.

BART has had retail and concessions at stations since the 1980s, but 'we’re always looking to find more types of vendors,' spokesman Linton Johnson said. Malls and clothing stores are among those retailers that have expressed interest, he said."

Full Story: BART stations could boast more than just trains
Source: San Francisco Examiner, June 23, 2009
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All of that only scratches the surface of what's wrong with this study. The idea that complex urban development patterns and human behavior can be meaningfully studied according to one primary criteria — density — is wrong from the start.
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