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Selling Naming Rights for Light Rail

Posted by: Liyuan Huang

8 June 2009 - 8:00am

The Metro's Rail Management Committee of East Valley is considering trading the naming rights of light rail stations for revenue.

"During Wednesday’s meeting of Metro’s Rail Management Committee, a proposal to investigate the selling of naming rights was met with enthusiasm.

Perhaps the panelists were desperate to hear of good financial news, considering minutes before they heard how a budget crunch would lead to an expansion slowdown and service reductions.

“It’s important that we look at every opportunity we can for revenue,” said Patricia Kraus, Chandler’s coordinator for intergovernmental affairs. “This could be very valuable, and this could help extend the system further and faster.”"

Full Story: Metro considering naming rights for light rail
Source: East Valley Tribune, June 3, 2009
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There is lots of theory, and lots of wonderful mathematics, and even lots of dealmaking. But the financial engineers are not real engineers who take responsibility for the bridges that fall down. They have no notion of a safety factor.
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