SF's Parking Experiment to Test Shoup's Theories

SFPark is the largest dynamic parking demand management project in the world, with 6,000 curbside parking spaces and 11,500 off-street spaces in city-owned garages. The pilot will last for a year-and-a-half and focus on seven target areas, most in the downtown business district and tourist areas along the Embarcadero and Fisherman’s Wharf.

Assuming the time line isn't delayed, the MTA will release a request for proposals by the end of January for vendors to install the technology required to map parking patterns in the pilot areas. With $19.8 million in federal funding from San Francisco's Urban Partnerhip Agreement set to roll into city coffers in February, the MTA will install meters, sensors and networks within two months and start collecting baseline data in May. After sixty days, parking managers will start adjusting parking rates, which by law can be raised by no more than $.50/hour every 30 days in the pilot zones; the control zones will not see any change in pricing throughout the trial.

Jay Primus, the MTA's SFPark project leader, believes the public outreach that has already occurred with businesses, transportation experts, environmental advocates, and community stakeholders will facilitate its acceptance. If the pilot works as projected, Primus said the MTA expects the rate of parking fines will be reduced. Though San Francisco's parking fines are 57% of parking revenues (PDF, page 3)--a far cry from New York City's parking woes, where parking fines are half a billion dollars annually and more than 500% of parking revenues--the agency hopes to fulfill its mandate to voters to improve the management of city streets."